Is this the newest episode of Twin Peaks? Is this part of the Black Lodge? Hopefully the White Lodge?! We’d be into it, whatever it is. In an aim to showcase “real” Californian’s, Ugg has launched their 2017 Fall line, telling the stories of unique, diverse and spirited individuals who represent the brand.


The ads feature Kim Gordon of Sonic Youth fame, Wyatt and Fletcher Shears of The Garden, Kyle MacLachlan of Twin Peaks/David Lynch movie/tv fame (the man needs no introduction), and many artists, musicians, photographers and other generally amazing people who we’re waiting to identify.


We can dig that. Someone please get David Lynch involved, or maybe a supergroup can form? The Garden twins have been modeling for high end retailers and fashion houses, walking runways and appearing in videos and campaigns for years now so although this is no surprise to us, we’re really blown away by the accompanying models and campaign.


Additionally, we spotted artist Uzmaki Cepeda, and photographer Zackery Michael in the ads. The campaign highlights Californian coats, mountains, woodlands, cities and beach towns, so they pretty much nailed that imagery in the stuff we’ve seen so far.


Ugg’s campaign was shot by Frederich Auerbach and videographer Kauai Moliterno and produced by HDF.LA under the creative direction of Jessica Wells.
Watch the campaign video below and check the website for full bio on all the models, artists, photographers and talent involved.

You can catch The Garden on tour now, and don’t miss them at Tyler the Creator’s Camp Flog Gnaw in late October.

Date Venue Location
Sep 07 Velvet Jones Santa Barbara, CA Tickets & More
Sep 08 Greek Theater Berkeley, CA Tickets & More
Sep 09 Oregon Zoo Portland, OR Tickets & More
Sep 10 Moore Theatre Seattle, WA Tickets & More
Sep 11 Moore Theatre Seattle, WA Tickets & More
Sep 12 Vogue Theatre-BC Vancouver, Canada Tickets & More
Sep 13 Vogue Theatre-BC Vancouver, Canada Tickets & More
Sep 14 Knitting Factory Concert House Spokane, WA Tickets & More
Sep 15 The Wilma Missoula, MT Tickets & More
Sep 18 The Garage Burnsville, MN Tickets & More
Sep 19 1st Ward at Chop Shop Chicago, IL Tickets & More
Sep 20 The Foundry Concert Club Lakewood, OH Tickets & More
Sep 22 Radio City Music Hall New York, NY Tickets & More
Sep 24 Skyline Stage at the Mann Philadelphia, PA Tickets & More
Sep 25 The Carolina Theatre Durham, NC Tickets & More
Sep 26 Georgia Theatre Athens, GA Tickets & More
Sep 27 Orpheum Theater New Orleans, LA Tickets & More
Sep 30 House Of Rock Corpus Christi, TX Tickets & More
Oct 01 Yerberia Cultura Mcallen, TX Tickets & More
Oct 03 Stubb’s Waller Creek Amphitheater Austin, TX Tickets & More
Oct 04 The Lowbrow Palace El Paso, TX Tickets & More
Oct 05 Club Congress Tucson, AZ Tickets & More
Oct 28 Exposition Park Los Angeles, CA Tickets & More
Oct 29 Exposition Park Los Angeles, CA Tickets & More