Once upon a time, Velvet’s Emily Gold caught Jenny Lewis live in the best way: from the front row while tripping on mushrooms. As if to make the experience that much more magical, Lewis winked at Gold at one point during the set. After the rush of this experience, Gold went home and wrote her first song. Today, Gold has released her first single as frontwoman for Los Angeles band Velvet.
“How Do You Know?” harkens back to ’90s grunge pop stylings of the likes of Veruca Salt with its heavy but catchy guitars. Frankly it’s an era that lamentably has not been given its proper nostalgic due compared to other styles of the decade, but the tides may just finally change with bands like Velvet leading the way. Yet, “How Do You Know?” transcends nostalgia with Gold’s candied vocals and fresh melody and has us excited for the forthcoming EP “Nice to Meat You,” set for release this fall.
“This song was pretty much built around one chord, an F sharp with the top 2 strings open,” said Gold. “Someone I was seeing told me this was ‘the most 90s sounding chord ever,’ then we had a weird, abrupt end to our situation. I took his chord and wrote him a song. This is our big break-up song, our ode to 90s grunge and alt music and maybe just a little tongue in cheek.”
Velvet’s debut single is the latest release from PLAG Records, the label affiliated with the Los Angeles collective Play Like a Girl. The feminist collective “[celebrates] girl-power through music and art” with montly showcases and a zine. PLAG recently celebrated its first anniversary at the Echoplex with Kitten, Smoke Season, SISU, Iress and more. Their roster also includes Iress, Spare Parts for Broken Hearts, Twin Temple, Psychic Love, and DRÆMINGS.
Catch Velvet on tour next weekend at Echo Park Rising and throughout the West Coast this fall:
Aug. 20 – Los Angeles, CA – PLAG Stage at EPR
Sept. 17 – Oakland, CA – UFO Gallery
Sept. 18 – Santa Cruz, CA – Subrosa
Sept. 19 – San Francisco, CA – Brick & Mortar Music Hall
Sept. 20 – Ashland, OR – Oberon’s
Sept. 21 – Eugene, OR – Old Nick’s
Sept. 22 – Eugene, OR – SOFAR sounds
Sept. 23 – Portland, OR – Mulberry Mothership
Sept. 24 – Seattle, WA – Substation
Photos by Emma Cole